Curated Beyond
Standards.
The name YOYE comes from a warm, affectionate way of calling out to someone in the Gyeongsang dialect of Korea. It holds the heartfelt wish of pet parents who want to give their little one only the very best, and YOYE's promise to answer that call with wit, sincerity, and uncompromising quality.
YOYE is a K-Pet Lifestyle brand born from over 20 years of merchandising (MD) and brand-curation experience built at Korea's leading premium department stores.
The discerning eye we honed by reviewing and selecting countless brands and products became the starting point of the brand philosophy YOYE holds today, one that carefully considers not only design, quality, and usability, but the experience of pets and their companions.
Built on our own network of overseas subsidiaries across the United States, Canada, Russia, Poland, China, Hong Kong, and Vietnam, YOYE offers products optimized for the environment and consumers of each market.
We manage every stage in-house, from planning, production, and design to quality control and global distribution, bringing Korea's outstanding merchandising capability, refined design, and dependable quality to markets worldwide.
Not merely following standards, but creating better ones for pets and their companions. That is what YOYE means by 'Curated Beyond Standards.'